Bristish Airways/American Express Avios - digital outdoor.

Digital outdoor units to promote the benefits of collecting Avios points for British Airways and American Express.

I was tasked with adding some dynamism to a series of shots taken on location to promote BA/Amex Avios points.

This was achieved through the technique of camera projection in C4d. The image elements are separated in photoshop and projected onto simple geometry in C4d. This allows us to perform simple 'camera moves' in 3d space.

One of the benefits of this technique is that images that have been signed off for print can then be repurposed for digital.

Selected Works

SleepHub promo film3D modelling, texturing & lighting, compositing, editing

British Airways E-Store refresh3D, tracking, compositing

Northern Ireland TB ‘Game of Weaves’editing, grading, motion gfx

YouGov - Data representation animation3D modelling, texturing & lighting, compositing

Santa automata3D modelling, rigging, texturing & lighting

Amex Invitesmotion gfx, 3D, rigging

Under Construction App - Animated explainerillustration, rigging, motion gfx, editing

Rimmel product demosrotoscoping (mocha), grading

BA Gatwick Shorthaul3D, motion gfx

Rimmel Volume Shakeediting, grading

Zendium 'peel'3D modelling, texturing, lighting, motion gfx, compositing

Character testcharacter design, rigging, animation, motion gfx

Toy plane3D modelling, texturing & lighting

Zendium 'infographic'3D, motion gfx

Rimmel 'Eyetrail' demoediting, motion gfx

Rimmel 'Wonderfully Real'3D modelling, texturing, lighting, motion gfx

Barbican 'blocks' 1/33D, tracking, compositing

BA New Orleansrotoscoping, motion gfx

Ogilvy in-house explainertracking, UI design, compositing

PG Tips 'energy drink'rotoscoping, clean-up, grading

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